Site Reference Internet Marketing Articles-34

Site Reference Internet Marketing Articles-34

When most people think of Adwords, they think only of the ads that are found just about everywhere these days. If you thinking the same thing, you right, but Google ad platform has several other valuable uses.
Test New Keywords
If you suspect a new main keyword might convert better than the one you currently optimizing for, or if you found some you not sure you should use, test them with Adwords. This way, you get a clear look at how they perform on the first page and can determine if it worth the effort.
Try A New Target Audience
Redesigning a website to focus on a new client base can be an extremely costly venture, particularly since you lose a good portion of your original client base while making the transition. With Adwords, you can see how the new target audience will react to your offering and if it converts well enough to make the switch viable.
Give the New Marketing Campaign a Test Run
Let say you worked dilligently on a big new campaign. It fresh, it edgey, but it may be a little too creative for your target market. By setting it up on Adwords, you can test it to see how your target audiece will react and discover who else might be attracted by the idea.
Kick-Start a New Site
SEO and other marketing tactics work, but they take time to start showing results. Fill in this gap with some well-planned Adwords campaigns and enjoy the traffic and profits not usually seen on a new site.
Launch a New Product, Or a New Version Of an Old One
Sending a new, untested product or service out into the world can be scary. It can even harm the business you already built up. Test it with various audiences by creating a set of ads to see how it received before unleashing into the wild.
Boost a Sale, Contest, or Discount
For these types of marketing tactics to work, they have to create some buzz. By using ads to bring in more people, there will be more people buying or signing up and more people sharing news about the deal. If it set up right, of course, but a good AdWords campaign can help you figure that out too.
Test Sales Funnels
Visitors to your site fall in groups, divided by purpose. Each group arrives from a certain place, is looking for something in particular, and has a particular set of needs you must satisfy. By creating paths for them to follow, you eliminate obstructions in the sales process and have a higher rate of conversion.
Headlines and landing pages carry a significant amount of the responsibility in the sales process, so you have to get them right. Testing them, however, can be difficult if you not getting enough traffic or a broad range of audiences.